Our lives are scrolling away.

Be it work or pleasure or learning, we're up against needy attention-seeking business models with each new app we use.

The digital solutions to address our smartphone addictions are not working.

Pockit is a digital wellbeing venture.

Pockit is founded on an embarrassingly simple answer to device addiction: smartphone-sized publishing.

Take time to look up

Pockit is here to give you breathing space to look up again, to let your mind wander, to sit with a problem, to reclaim your time from distraction.

Smartphones as tools

When tools become services, and even worse, free services, their utility comes at the expense of needy engagement, interferring with our development.

Handwriting works

The act of handwriting, with all the fine motor skills your brain orchestrates, is better for thinking than typing and tapping. Pockit posits the smaller the better!

A hand holding a small paperback pocket edition book.

It works.

  1. Find a little book in the campground.
  2. Put it in your pocket instead of your phone.
  3. ...
  4. Haul in craypots with a local.

That is the origin story.

Ian holding a crayfish on the beach.
Ian Allan

Ian Allan

Ian is an ethical technologist who has specialised in solving problems in under-served markets. He is also a trusted adult educator, experiential learning designer, and vocational skills advocate.

The original pitch, as vital as ever five years on.

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